TV Ad secures 657% Increase in Traffic
The energy switch market is highly competitive and in fast growth. With big ambitions, The Energy Check wanted to stay one step ahead of their competitors and approached Boutique to establish a media strategy for customer acquisition.
Firstly, we undertook an analysis of the clients data looking at both analytics but also customer data to establish key trends, customer profiles and geographic hotspots.
As a result of the data assessment, we identified the North and the audience profile of ITV as the key platform. With a significant initial budget we were able to run the campaign across a 5 month period to ensure a steady, manageable flow of customer acquisition
We utilised a range of 30 and 10 second commercials to both establish a brand recognition and drive direct response.
657% Traffic Growth
20% Share of Voice vs. Major Players
£8.30 cost per lead
63% coverage of the target audience
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