174 Pieces of coverage (and counting)
In response to the challenge of promoting the new skincare line, Beauty In & Out, a targeted PR strategy is outlined. This plan involves securing media exposure in news outlets and obtaining product coverage in health and lifestyle titles to maximize brand visibility. Additionally, efforts will focus on driving direct traffic to NewNordic.co.uk, aiming to boost site authority and enhance SEO visibility. This comprehensive approach aims to meet the challenge head-on, establishing a prominent market presence for the brand.
At the heart of our PR campaign lies the enticing concept of the ‘Dream Job’—an innovative initiative where a fortunate individual is compensated for indulging in the latest award-winning skincare products. This unique opportunity is complemented by a year’s supply of beauty products, offering a rejuvenating antidote to the physical toll of the current pandemic-induced stress. Since its recent launch, the campaign has garnered enthusiastic applicants from various regions across the UK, adding momentum to its success.
174 Pieces of coverage (and counting)
171 Links
1408% Increase on KPI
92% Of links included a link
50K Print circulation
29.3M Online circulation
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