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CHALLENGE

Kutchenhaus have great focus on traditional marketing tactics, however had little knowledge or experience of digital PR. Relying on regional store openings for coverage can be limiting.

SOLUTION

We tapped into popular lockdown conversation to achieve national & topical media coverage while staying relevant to brand. We researched and ranked the most popular lockdown takeaways across the UK, the campaign must be consistent and always refer to being in your kitchen.

OUTCOMES

27 Pieces of coverage

12,132,578 Online reach

38,743 Print reach

193,820 Social reach

Media

Astonish. Delivering the brand to a new audience with maximum impact

Key Stat: 30% Uplift in retail sales

Digital/PR

Naturo. BRINGING A GROWING PET FOOD BRAND TO TV FOR THE FIRST TIME

Key Stat: Creating stand out in a crowded market

Digital/PR

True Student. Elevating Student Living with Boutique's Digital Expertise

Key Stat: 101% increase in Paid Search CTR YoY

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