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CHALLENGE

Kutchenhaus have great focus on traditional marketing tactics, however had little knowledge or experience of digital PR. Relying on regional store openings for coverage can be limiting.

SOLUTION

We tapped into popular lockdown conversation to achieve national & topical media coverage while staying relevant to brand. We researched and ranked the most popular lockdown takeaways across the UK, the campaign must be consistent and always refer to being in your kitchen.

OUTCOMES

27 Pieces of coverage

12,132,578 Online reach

38,743 Print reach

193,820 Social reach

PR

BUSTER. REIGNITING CONSUMER SONVERSATIONS AROUND BUSTER'S COMEBACK

Key Stat: 12% Sales Uplift YoY

Influencer

TRAIL. FUELING CONVERSATION AROUND TRAIL VIA INFLUENCER & UGC PARTNERSHIPS

Key Stat: #1 Most viewed post on Trail's organic channels

Digital/PR

SAFE. DRIVING SEO VISIBILITY WHERE CONTEXT IS EVERYTHING

Key Stat: 148% Increase in Page One Rankings

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