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CHALLENGE

Even though Idealo is one of Europe’s leading shopping price comparison sites, the brand had never invested in PR until they met us! We were tasked with launching the brand in the UK and educating the consumer around the benefits of price comparison sites. We also had to increase market share for Idealo over their competitors by maximising key seasonality and supporting the SEO strategy through online coverage, links and referral traffic.

SOLUTION

We tapped into our intensive media and blogger relations to help drive awareness. We’ve led the news agenda with data-led stories on the latest trends and behaviours in the industry for the last 18 months. Implementing campaigns to align the brand with relevant shopper behaviours during seasonality such as black Friday and new product launches gaining coverage and links in the national press, on the gadget show, sky news and a multitude of radio stations.

 

OUTCOMES

92 Pieces of coverage

82% of coverage was national with DA average of 60

25% Increase in brand searches for November Black Friday

38% Increase in Black Friday traffic

22 Million readers reached

41% Increase in new users

 

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