After years of no PR investment, idealo came to Boutique to help make some noise about the brand

Even though idealo is one of Europe’s leading shopping price comparison sites, the brand had never invested in PR until they met us! We were tasked with launching the brand in the UK and educating the consumer around the benefits of price comparison sites. We also had to increase market share for idealo over their competitors by maximising key seasonality and supporting the SEO strategy through online coverage, links and referral traffic.