After years of no PR investment, idealo came to Boutique to help make some noise about the brand

Even though idealo is one of Europe’s leading shopping price comparison sites, the brand had never invested in PR until they met us! We were tasked with launching the brand in the UK and educating the consumer around the benefits of price comparison sites. We also had to increase market share for idealo over their competitors by maximising key seasonality and supporting the SEO strategy through online coverage, links and referral traffic.

We tapped into our intensive media and blogger relations to help drive awareness.

We’ve led the news agenda with data-led stories on the latest trends and behaviours in the industry for the last 18 months. Implementing campaigns to align the brand with relevant shopper behaviours during seasonality such as Black Friday and new product launches gaining coverage and links in the national press, on The Gadget Show, Sky News and a multitude of radio stations.


Pieces of coverage


Of coverage was national with DA average of 60


Increase in brand searches for November Black Friday


Increase in Black Friday traffic

22 Million

readers reached


Increase in new users


- Katy Phillips, Client
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