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CHALLENGE

Our brief was to promote craghoppers’ new ‘protect & liberate’ campaign. the target was to reach ABC1 adults who like to get ‘off the beaten track’. The campaign needed to accomplish the expected goals, including driving site traffic, increasing sales, and expanding their database through competition entries.

SOLUTION

We partnered with the telegraph to create a truly multi-channel strategy. We ran the campaign across print advertising, the weather sponsorship, a content hub, dps advertorial, 3 x magazine ads, social promotions, bespoke emails and 14 content articles. To bolster cover and frequency we also used rail transvisions and 6’s but with a twist in that we activated dynamic creative based on the weather. Clever, hey.

OUTCOMES

515K Video views

54 Million reach

1.6 Million digital impressions

16% Uplift in post campaign awareness

46% Uplift in digital revenue

Media

Astonish. Delivering the brand to a new audience with maximum impact

Key Stat: 30% Uplift in retail sales

Digital/PR

Naturo. BRINGING A GROWING PET FOOD BRAND TO TV FOR THE FIRST TIME

Key Stat: Creating stand out in a crowded market

Digital/PR

True Student. Elevating Student Living with Boutique's Digital Expertise

Key Stat: 101% increase in Paid Search CTR YoY

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