16% Uplift in post campaign awareness
Our brief was to promote craghoppers’ new ‘protect & liberate’ campaign. the target was to reach ABC1 adults who like to get ‘off the beaten track’. The campaign needed to accomplish the expected goals, including driving site traffic, increasing sales, and expanding their database through competition entries.
We partnered with the telegraph to create a truly multi-channel strategy. We ran the campaign across print advertising, the weather sponsorship, a content hub, dps advertorial, 3 x magazine ads, social promotions, bespoke emails and 14 content articles. To bolster cover and frequency we also used rail transvisions and 6’s but with a twist in that we activated dynamic creative based on the weather. Clever, hey.
515K Video views
54 Million reach
1.6 Million digital impressions
16% Uplift in post campaign awareness
46% Uplift in digital revenue
Privacy Policy
