Costcutter

CHALLENGE

As one of the big supermarket players in the UK, Costcutter wanted to increase the amount of footfall in their stores. To do this, they needed to showcase the products they had instore, whilst increasing brand awareness across social platforms.

SOLUTION

We helped them to establish their brand online by running front of leaflet (FOL) video campaigns on Meta to advertise what products were in store at that time. This allowed us to adapt mediums across platforms to digitalise leaflets. We used geotargetting to ensure that we were reaching users with a Costcutter in their area. Using their existing data to create interest-based and lookalike audiences, we also ran gamification ads on Snapchat, Meta and Pinterest to amplify the reach of their out of home advertising

OUTCOMES

CTR: Up by 98% YoY

CPC: Down 17% YoY

Eng. Rate up 343.2% YOY

16,500 store finders