£500K store revenue in 3 weeks!
Retail footfall has been impacted by the cost-of-living crisis and convenience stores have been hit equally hard with customers more mindful of nipping out for midweek treats. With no major sporting event this summer (typically a big driver of footfall for BWS (beers, wines and spirits) orders, the challenge was to increase footfall during a quiet period of the year.
A programmatically delivered digital OOH campaign running nationwide, targeted at sites in the proximity of Costcutter stores. Key products and promotions were selected from Costcutters offer range, and couple with standout creative to be delivered at key points during the week. Using mobile data, customers that had walked past the digital posters could also be tracked into store over the following weeks to make sure the campaign was having an impact.
Over the next 3 weeks, the DOOH activity drove more than 60,000 people into their local Costcutter store! Based on an average order value of just under £10, the campaign returned around £500K in in-store puchases. Once campaign spend was taken into account, the ROI was roughly 100!
As always we’re blown away by the support given from Boutique to help bring our campaigns to life for shoppers whilst also taking into consideration our commercial objectives. Our main goal over summer 2023 was to generate as much footfall as possible into store. The results speak for themselves, with a whopping 62K shoppers driven into our Costcutter stores. This is key for our retailers, especially over the busy trading period of summer. Huge success and roll on summer 2024!
Emma Sutton, Media and Activation Manager
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