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BOUTIQUE x ABNORMAL

Posted In: About Us by Dan Howard,
September 15, 2021

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We are so excited to announce that we have been appointed by abnormal., the world’s first truly personalised complete meal replacement brand.  Powered by the people behind The Protein Works, abnormal. creates complete meals that match the exact health and lifestyle habits of the consumer. We have been tasked to raise awareness of both the brand and the product, via traditional and digital PR for the UK Start-up.

Revolutionising meal-time, abnormal. creates the ultimate personalised recipe that is created after a questionnaire is filled in by the customer. abnormal. assesses the elements of the user that makes them extraordinary. From their day-to-day, nutritional and health habits, a unique formula is created to form the foundations of a powder-based nutritionally complete meal that is breaking new ground in healthy eating.

The first product of its kind to consider allergies and intolerances, as well as dairy, vegan, vegetarian and flexitarian options. abnormal. recognises that no two days are the same with forever-changing routines and unexpected interruptions, allowing the meals to be made at any time throughout the year, for breakfast, lunch or dinner. Not only are the available in four mega tasty flavours, the sachets are perfectly portioned for zero waste, plus the packaging is all paper based and recyclable too.

Mark Coxhead, founder of abnormal. said “Boutique’s expertise in traditional and digital PR, coupled with the team’s enthusiasm were key factors in us feeling they’re the right agency fit. There is a close synergy between both teams and their experience with eCommerce brands will really help us propel the business forward.”

We love being part of a growth story and we expect this brand to do big things. We boast extensive experience in the Health and Fitness area so we’re confident collaborating with abnormal. will fire them to new levels. You can read more about it on Prolific North.


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