Posted In: Digital by
Connor,
April 5, 2024
Zoe Perkin, Senior Account Executive
If you have a website, you need to know about Google’s recent March 2024 core update. The first major update of the year takes a step towards prioritising helpful content and improving the user experience. It aims to reduce the visibility of low-quality, unoriginal content in search results. In this blog, our SEO agency whizz, Zoe Perkin shares what the update means for your business and what you can do if you’re affected.
The core update is anticipated to last up to a month, so businesses can expect to see fluctuation in their organic traffic and rankings in this time. It’s important to be patient during this period, keeping a careful eye on your website performance. Below, we’ve listed some of the key aspects of the update:
Google is refining its algorithms to identify content that lacks value, provides a poor user experience, or appears to be primarily created for search engine optimization (SEO) rather than human readers. For example, a website may be penalised for a blog that ranks for a keyword-based question but doesn’t give a valuable answer.
The update emphasises the importance of expertise, authoritativeness, and trustworthiness (EAT) in content creation. Websites showcasing these qualities are likely to benefit from improved visibility.
New spam policies target manipulative practices like scaled content abuse, site reputation abuse, and expired domain abuse. This further impacts the influence of low-quality content in search results.
There may be lots of shuffling rankings at this time, so it’s important not to panic if you are affected. However, there are some steps that you can put in place to help ensure you meet the criteria favoured by Google.
Conduct thorough research, provide unique insights, and cater to your target audience’s specific needs.
Establish your credibility by showcasing author expertise, citing reputable sources, and maintaining website transparency.
Make sure that you have a visually appealing and user-friendly website, with clear navigation and optimized loading times.
PR should be your go-to, ensuring you’re in relevant publications where your audience lives. Achieve backlinks organically by writing quality press releases and building relations with publications.
Our Leeds agency is skilled in SEO practices, including technical and content. We also have an incredible PR offering, with years of experience in building quality backlinks. Check out our case studies: Case Studies
Want us to take a look at your site to see if you’ve been affected? Get in touch today: Work with Us
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