Kutchenhaus have great focus on traditional marketing tactics, however had little knowledge or experience of digital PR. Relying on regional store openings for coverage can be limiting.
We tapped into popular lockdown conversation to achieve national & topical media coverage while staying relevant to brand. We researched and ranked the most popular lockdown takeaways across the UK, the campaign must be consistent and always refer to being in your kitchen.
27 Pieces of coverage
12,132,578 Online reach
38,743 Print reach
193,820 Social reach