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No Douche Bag

Posted by Jonny Wright,
October 15, 2020

Title
Forsman & Bodenfors is a global creative collective, founded in Sweden in 1986. Their truly collaborative way of working has over the years unlocked continuous creative excellence and built unusually human brands. For the past two decades, F&B have been ranked as one of the most acclaimed creative agencies in the world.
Their new project for Swedish rail company, Västtrafik, is probably one of my favourite reactive campaigns of all time. Everyone is well aware of the social distancing measures we should all be taking wherever possible to reduce the spread and risk of COVID. Well F&B went one further. They created hi-visibilty tote bags to hand out on the subway that stressed the importance of mainting a safe distance from one another – especially on crowded public transport.
Take a look below and tell me you don’t want one.


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