Their new project for Swedish rail company, Västtrafik, is probably one of my favourite reactive campaigns of all time. Everyone is well aware of the social distancing measures we should all be taking wherever possible to reduce the spread and risk of COVID. Well F&B went one further. They created hi-visibilty tote bags to hand out on the subway that stressed the importance of mainting a safe distance from one another – especially on crowded public transport.
Take a look below and tell me you don’t want one.
