If you haven’t heard of Get Baked then you’re in for a treat.
Get Baked started in Manchester many years ago, but due to demand and sheer popularity, the man behind the treat-takeaway service closed up shop for a quieter life. However, roughly 6 months ago – the team decided to revisit the mixing bowls and bring back the baking, but this time in sunny Leeds. (Up in Headingley to be exact.)
If you don’t follow them on social – go do it now, these guys are the masters. But they’ve come under a lot of fire in recent weeks, which in turn allowed them to reach global fame, being featured in articles across the world and even featured in the world famous NPR from the states. And it’s all because of sprinkles.
Apparently British made sprinkles are rubbish and don’t hold up to baking or any type of liquid. So the Get Baked team imported American sprinkles for their recipes as they are much more hardy and easier to cook with. But one eagle eyed customer noticed that these US import sprinkles were in fact illegal.. The preservative used in the US sprinkles is banned for food use in the UK unless used to preserve cocktail cherries.
After complaints to the Food Standards Agency, Get Baked faced closure and genuine criminal charges. Thus the PR campaign of all PR campaigns began, they were featured on every national news station and the traction is still gathering momentum today. Read the full article here to learn more about Sprinklegate.