The recent study by Razorfish delves deeply into the characteristics and tendencies of a burgeoning demographic group, poised to reach a staggering 2.2 billion by the year 2024. This cohort, following closely on the heels of Gen Z, showcases an even more profound commitment to core values and purpose. Their convictions are underlined by their marked preferences in how they engage with the world, with gaming and technology at the forefront.
