We are Boutique
Contact

Essentials for Marketers: Understanding Gen Alpha

Posted by Kev Anderson,
August 24, 2023

Title

The recent study by Razorfish delves deeply into the characteristics and tendencies of a burgeoning demographic group, poised to reach a staggering 2.2 billion by the year 2024. This cohort, following closely on the heels of Gen Z, showcases an even more profound commitment to core values and purpose. Their convictions are underlined by their marked preferences in how they engage with the world, with gaming and technology at the forefront.

Read more here.


Share:

Digital/PR

Naturo. UNLEASHING SUCCESS: BRINGING A GROWING PET FOOD BRAND TO TV FOR THE FIRST TIME

Key stat: Creating stand out in a...

Digital/PR

True Student. Elevating Student Living with Boutique's Digital Expertise

Key stat: 101% increase in Paid Search...

PR

BestHeating. Elevating BestHeating through link-building and B2B exposure

Key stat: 90,000 tradespeople reached