We are Boutique
Contact

Eat Less Plastic

Posted by Jonny Wright,
August 1, 2020

Title

This is going to sound wild, but did you know we eat approximately a credit card-sized amount of plastic EVERY WEEK.

To help spread awareness of Plastic Free July, London and Lisbon based studio, How&How, focused one on horrific problem that many people aren’t even aware of. There are many issues humanity faces surrounding the climate crisis, and eating plastic is definitely one of them.

Studio creative director Cat How stated “The plastic washing up on our beaches is a very real and obvious threat. But there’s an awful hidden danger we barely notice – the degraded plastic particles we’re all ingesting through water, which have infiltrated the system. And we’re ingesting these at an alarming scale: a credit card-sized amount of them, per person each week”. Yikes.

So the studio created artwork to drive home the real crisis that we’re facing without really knowing. You can read more about the project here

 

 


Share:

Digital/PR

True Student. Elevating Student Living with Boutique's Digital Expertise

Key stat: 101% increase in Paid Search...

Digital/PR

Naturo. UNLEASHING SUCCESS: BRINGING A GROWING PET FOOD BRAND TO TV FOR THE FIRST TIME

Key stat: Creating stand out in a...

PR

BestHeating. Elevating BestHeating through link-building and B2B exposure

Key stat: 90,000 tradespeople reached