Posted by
Connor,
March 14, 2024
In developing their latest marketing campaign, the Duolingo team conducted thorough research to understand audience preferences. With limited screen time during the Super Bowl, they turned to social listening tools to identify resonant Duolingo memes and images, steering clear of less favorable aspects of the brand’s lore. Leveraging the popularity of cheeky Duo illustrations, particularly those featuring Duo’s posterior, which had previously captivated the learner community, they recognized the potential for this imagery to grab attention in a short span.
Privacy Policy
