HELPING HAND: LINKEDIN ADDS NEW TOOLS FOR COMPANY PAGES

LinkedIn are adding some new tools for brands to help boost their organic performance, whilst also improving connection with colleagues. Admins can now curate content, and suggest trending articles to employees, giving you a more integrated, targeted approach to LinkedIn. Read more here.

OZZY RULES: AUSTRALIA PASSES NEW LAW REQUIRINNG FACEBOOK + GOOGLE TO PAY FOR NEWS

Our pals down under have finally passed a law that forces tech companies to pay publishers for news content, which means that it could happen in other countries too. Facebook had a strop and shut down news pages in Australia last week, and is not happy about it, but it’s the law now so suck it FB! Learn more here

NOT SO CHIRPY: TWITTER IS CONSIDERING A PAYWALL

The “Super Follow” option would mean that twitter users with over 10k or more could charge people to get things like subscriber-only newsletters, deals and discounts, exclusive access to fleets. So, would your followers pay to see your tweets? Read more about it here

GET OUTTA HERE: GOOGLE ADS IS ABOLISHING BROAD MATCH MODIFIED

Google is bringing down the curtain on broad match modified keywords, switching to phrase match going forwards. Although advertisers will not have to take any direct action, matching behaviours will be changing over the coming weeks, budgets will likely be affected, especially if spend is allocated by match type across campaigns. Learn more about it here

BONE APPLE TEETH: BING LAUNCHES HUGE SPELLING CORRECTION TO IMPROVE SEARCH RESULTS

Google has suggested that around 15% of all searches contain spelling errors, so has claimed to roll out the most comprehensive spelling correction system ever made, Speller100. Initial results suggest that searches with no results have reduced by 30%, whilst the number of times users clicked on Bing’s spelling suggestion increased from single digits to an impressive 67%. Learn more here

DILLIGENT DOZEN: GOOGLE ADDS 12 NEW VARIATIONS OF MANUAL ACTION PENALTIES

With the expansion and development of Google’s portfolio comes an increase in manual action penalties. Google News has rolled out manual actions for dangerous, harassing, hateful, manipulative, medical, vulgar, terrorist, sexually explicit and violence and gore content – all fairly obvious and understandable inclusions. Google Discover meanwhile incorporates the above manual actions, as well as adult themed content and misleading content. Check it out here

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