SNAPCHAT ROLL OUT NEW AD UNIT: CALL & TEXT

Snapchat have launched a new ad unit allowing users to swipe to call or text, rather than visit the advertiser’s website. A perfect solution for businesses looking for quick leads rather than sales or traffic, this new ad unit is sure to make Snapchat an even more exciting option for advertisers looking to explore the emerging channels. Read more here.

GOOGLE’S NEW TREATMENT OF NOFOLLOW LINKS IS HERE

‘Sponsored’, ‘ugc’ and ‘nofollow’ link attributes are here, and although their implementation is completely voluntary and will not affect your website, using them will allow you to classify content for your own reference, whilst also providing guidance to Google. Whilst you’re there, if you’re using nofollow to hide areas of your site, consider using a different method going forward, e.g. robots.txt. Read more about it here.

GOOGLE PUSHES SHOPPING ADS OUT ONTO GMAIL, DISCOVER & YOUTUBE

Google continues to find new areas to push product shopping and showcase shopping ads across its network. Although showcase ads could appear on YouTube and Discover as of last year, it’s the first time that they can appear in Gmail – this was previously saved for Smart Shopping campaigns. This will see users targeted across a broader spectrum of the sales funnel, and is absolutely worth testing should budget allow. Find out more here.

AMAZON SPONSORED PRODUCT ADS: CREEPING UP IN PRICE?

A recent report from eMarketer has found that sponsored product ads in North America increased by a sizable 63% in 2019. Interestingly, sponsored brand ads have been falling over the same time period, however still maintain a higher CPC. In what seems to be an ever increasingly competitive market, Amazon seems to an essential platform to get your products seen. Read more about it here.

GOOGLE WANTS YOU TO OPTIMISE YOUR CONTENT FOR GOOGLE HOME DISPLAYS: HERE’S HOW

Google are super keen to provide users of their Google Home devices with the best possible content. So much so that they are now providing a speciality rich snippet testing tool to ensure webmasters can get their content visible to this market. Google has also published detailed how-do documentations to allow developers to implement this quickly and easily.

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