THE RISE AND FALL: SECTORS SOARING AND FALLING IN SEARCH VOLUMES
Recent research from The Drum has highlighted 5 sectors that have seen search volumes take dramatic falls, and 5 that have surged, during the Covid-19 pandemic. The 5 fallers are to perhaps be expected – travel, bars and restaurants, automotive, live events and industrial and manufacturing – all of which have been heavily affected by lockdown. 5 climbers again could be predicted – health and medical, charities (perhaps due to Google Ads grant programmes), finance, media, and food. Find out more at The Drum.