Delving into sales data, Aldi predicted they would sell 43 million of the nation’s favourite Christmas dinner item and thought of another way to keep customers happy and full. Opening a pop up restaurant in London, Aldi curated a special dining experience for two days only where visitors could purchase a ticket for just £5, and eat as many pigs in blankets as they desired by simply “pressing for PIB” in a Bob Bob Ricard styled service.