ONLINE ABOVE THE LINE: TV SPEND FROM ONLINE BRANDS HITS NEW RECORD
Analytics firm Nielsen released new data which found online-born brands have increased TV advertising spend by 37% since 2019. According to the report, the biggest spend increase in terms of categories is exercise brands, which collectively increased spend 279% to £12.4m. Collectively, these businesses now account for 20% of all linear TV ad spend, ahead of food (10.1%), finance (8.5%) and entertainment and leisure (7.2%). Learn more about it here.