We are Boutique

Trainline has partnered with Craig David to create a campaign called ‘I came by train’ 

Trainline has partnered with Craig David to create a campaign called ‘I Came By Train’, revolving around the environmental impact of using the train rather than a car. The lyrics to the original song, ‘Better Days’ raise awareness of the environmental benefits of rail, encouraging people to choose rail when they travel. The strategy director, Omar EL-Gammal said the following; “With ‘I Came By Train’, we wanted a more inviting and positive conversation”. The campaign itself is accompanied by a music video which sees an animated Craig David travelling by train through a series of landscapes. In addition to the music video, the campaign will be amplified further by billboards nationwide and a dedicated website highlighting facts about train travel.




Lego taps Katy Perry for ‘biggest ever’ Christmas campaign 

Lego ran a survey earlier this year to reveal that 84% of children wish they could play more with their children. Therefore, Lego have launched a new campaign which sees pop star Katy Perry on board a Lego inspired car singing her hit song Firework. The campaign will run across tv, digital, out of home, social and across certain Lego stores. The chief product and marketing officer had this to say, “Our new campaign is a celebration of the creative power and optimism that children possess. They see endless possibilities for play and show us the difference play can make to the world as they rebuild it for the better.” They wish to expire all ages to get involved and enjoy being together with family and friends.

Read more here.



Attenborough BBC creatively effective ad

BBC ran an advert for the second series of Frozen Planet, in which the activity ran across cinema, BBC tv channels, radio and online. The ad was crowned to be the most effect cinema ad of August 2022, revealed by a study carried out by Kantar, which is measured by public response. Using effective messaging and stunning cinematography, the ad scored highly in relation to creative an emotional connection with the viewer and scored within the top 6% of all UK ads regarding its ‘feel good’ factor. Some participants of the study commented on the “breath-taking” and “stunning” footage, while facial coding revealed the moments in which viewers’ jaws literally dropped while watching the ad.

Read more here

TK Maxx release their biggest Christmas ad to date

TK Maxx have released their Christmas ad, making it the biggest ad campaign to date for the company. This year their focus is on the releasing the financial pressure which people have experienced, encouraging people to come together and share, hoping to ease the tough year people have had. The upbeat ad highlights, “when you find the right gift, at the right price, the feeling is undeniably infectious”. The advert was filmed in Poland and is available in 20- and 30-second versions for TV, with the first ad delivered during Coronation Street. The campaign will be supported with print, digital, social, influence and PR activity. Read more here.



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