NEW LIMITS: SKY MEDIA ANNOUNCES PILOT FOR NEW SHOPPABLE ADS ON SKY MOBILE
Sky Media have announced a pilot for its new Shoppable Ads proposition with Sky Mobile. Sky Mobile’s addressable TV ads will feature a unique QR code that drives TV viewers online to the brand’s website. The proposition is fully measurable using Sky’s household viewing data and measurement capabilities, and allows advertisers to directly attribute website visits, browsing and sales conversions to their TV spend. Find out more here.