Sky Media have announced a pilot for its new Shoppable Ads proposition with Sky Mobile. Sky Mobile’s addressable TV ads will feature a unique QR code that drives TV viewers online to the brand’s website. The proposition is fully measurable using Sky’s household viewing data and measurement capabilities, and allows advertisers to directly attribute website visits, browsing and sales conversions to their TV spend. Find out more here. 

P&G has committed $1M over the next three years to work with brands and agencies to advance LGBTQ inclusion in advertising. Procter & Gamble has partnered with LGBTQ media advocacy giant GLAAD to launch The Visibility Project — a campaign to drive and sustain LGBTQ inclusion in ads and marketing. Learn more about it here. 

Guinness have announced it’s latest campaign “#LooksLikeGuinness” as an ‘ode to the pubs’, in anticipation of indoor hospitality venues reopening across the UK. The campaign ad relates to the experience of being reminded of something we miss everywhere we look, to the song ‘Always On My Mind’. Bollards, socks on a washing line and a white cat sleeping on a black bin are among items that are considered a lookalike to the stout beer. Social media support will invite fans to submit their own lookalike pints of Guinness. Learn more about it here.

BT has brought together a diverse team of footballers from across the Home Nations to tackle online hate ahead of the UEFA Euro 2020 tournament in June. Amongst the footballers that are included within the ‘Hope United’ team is Marcus Rashford, Gareth Bale, and Lucy Bronze, brought together by their own experiences of online hate. The multi-million pound campaign, will run across social media, TV, outdoor and press throughout the Euro 2020 championships, utilizing the company’s sponsorship of the four Home Nations football teams. Learn more about it here.

Finally, members of the Boutique Media team have undertaken a new challenge in May, as they have enrolled into the Kinetic Academy sessions to delve deeper into the Out of Home landscape. The programme hosted by Out of Home specialists Kinetic, was designed to explore the vast capabilities of Out of Home advertising, the breadth of creativity that the channel offers. The team are excited to apply the learnings and insights to upcoming campaigns, watch this space!