REACH FOR THE SKY: SKY TV LAUNCH £1M ADSMART SUPPORT SCHEME FOR SMEs
Sky has announced a £1m AdSmart SME Support Scheme to help businesses in the Covid-19 pandemic. The SME100 will provide 100 businesses with TV advertising campaigns, as the scheme is open to any SMEs that have been running for at least a year in the UK, with between 2 and 50 full-time employees. They must also be new to TV, or haven’t been on air for 12 months. The campaigns will be delivered via AdSmart, the market leading addressable TV platform, that easily enables brands to advertise on TV by focusing on the audiences that matter to them. You can read more about it here.