Co-op have recently launched a new campaign which is considered to be ‘disruptive and playful’. The multichannel advertisement features a ‘proper donut’ who ‘loves a bargain and uses a Co-op membership card to gain access to their money saving deals. The ad is hoped to encourage more people to sign up to their membership card. With grocery prices still on the rise, Co-op want to highlight that they have products at a reasonable price and with the addition of a membership card, savings can be increased – ‘even a Poper Donut knows that!’. The ad will be shown across a range of formats including print, out of home and
social media