GETTING RID OF THE JUNK: HFSS BAN UN-HEALTHY FOOD ADS ONLINE PRE WATERSHED
The HFSS ban on unhealthy-food ads online and on TV before the 9pm watershed has been confirmed by the government, with the new measures set to take effect from 2023. The HFSS ban refers to foods high in fat, sugar and salt, with foods that score four or more and drinks that score one or more on the Department of Health’s Nutrient Profiling Model are classed as HFSS. Despite the crackdown, several exceptions have been reported on that may affect the roll out of the legislation. Small and medium businesses will be exempt from the ban, with those employing 249 or fewer employees permitted to advertise HFSS products. Additionally brand-only advertising – meaning ads that do not feature any HFSS products – will not be affected. Learn more about it here.