London fitness company, Gymbox, are pushing advertising to new limits. They have created the latest trend in advertising wit a unique ad placement… the top of a London Bus! The fitness company has introduced aerial pilates and ariel yoga classes, in which you are suspended in the air, therefore they through that red London bus rooftops would be the perfect placement for these ads. Thes ads read as follows, “If you’re reading this, you’re a natural. Ariel classes available at Gymbox”. This isn’t the first time that Gymbox have experimented with unique OOH ads. Last year they unveiled some seemingly confusing ads, including snippets of stranger conversations which you may overhear in the gym. Their techniques are clever, creative unusual ads which will no doubt be picked up in the press, extending their reach.

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Members of the media team recently started some new training courses. These courses will allow our employees to gain detailed knowledge about the industry, starting way back when. So far, they have learnt about the foundation of advertising and what creativity means to advertising.  Creativity is the foundation, it allows for advertisers to emotionally connect with their audience. They can have an impact on their feelings, making them feel calm, angry or sad. This benefits the brand as they can create an emotional connection to their customers which I turn entices them to be more loyal and use the brand, whether this is using their service or buying their products.

From 2022 to 2023, Cadbury have been able to increase their brand value by a huge 47%! In 2022 their brand value sat at £2.09 billion, whereas now, in 2023, that figure has risen to £2.99 billion. The brand has move up 10 places and not sits at 17^th place for the most value food brand across the globe. This news comes after they double down on its “There’s and glass and a half in everyone” campaign, advertising across most media platforms such as OOH.  Marketing has been extremely important for the brand alongside their commitment to innovation and long-term plans for brand building. They continue to do fantastic and have also been shortlisted for the Marketing Week’s 2023 ‘Brand of the Year’ award.

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