NEW WAYS OF LISTENING: SPOTIFY LAUNCH PODCAST ADVERTISING SERVICE

Spotify have launched its podcast advertising service across the UK, which will allow advertisers to purchase pre-roll, mid-roll or post-roll ad placements. The offering will allow placements within episodes of podcast shows on a title-by-title basis, advertisers will also be able to partner with select podcast hosts on campaigns. This comes a little over a year since the streaming service announced its proprietary ad technology. The Streaming Ad Insertion technology will deliver and report on confirmed ad impressions as opposed to downloads, as well as reach and frequency. Learn more about it here.

TAKING TO THE SKIES: SKY PLEDGE A LOAD OF NEW ORIGINAL CONTENT TO RIVAL STREAMING BOOM

Sky UK have announced its plans to boost original content as it takes on streaming rivals. The TV company has announced its aim to increase its number of original British shows by 50% and release a new film every week by 2022, with 30 due this year. Fueled by the UK’s appetite for bingeing on new shows during the pandemic, the number of UK subscribers to the main three streaming services (Netflix, Amazon, Disney+) is now approximately 32m – double that of traditional pay-TV companies such as Sky, BT and Virgin Media. Learn more about it here.

HANDHELD HEROS: FACEBOOK RESEARCH SHOWS UK MOBILE GAMING MARKET GROWN BY 50%

New research by Facebook has found that the UK mobile gamer market has grown by 50% since the onset of the pandemic, equivalent to 8.6 million new gamers. The report stated that Facebook Gaming hours had surpassed 1 billion for the first time during the third quarter of 2020, compared to the 500 million hours recorded in the final quarter of 2019. The report suggested that the most popular genre of game was puzzles, with 49% of users preferring to play team games. Read more about it here.

NEW KID ON THE BLOCK: LEGO AND UNIVERSAL MUSIC TEAM UP FOR NEW MUSIC VIDEO MAKER

Lego and Universal Music Group have teamed up to create a music video maker for children. The interactive platform is aimed at the 7-10 age group and uses the Lego System in Play technology along with music from Universal artists around the world, this allows users to take charge of their own music video productions. The app connects an array of LEGO elements through minifigures, music, and augmented reality, which can then be uploaded to a moderated Lego Vidiyo app feed. Learn more about it here.

FUTURE INSIGHTS: HEART OF BRITAIN RESEARCH

Finally, Boutique received an insightful presentation from Future on the second phase of its Heart of Britain research. Future shared its findings on the 35+, lower social grade, female demographic, exploring their perceptions on brands and what shapes their budgeting and spending habits. The report also demonstrated the undervalued influence of this demographic group, demonstrating their importance as effective brand ambassadors. Find out more about Future here.

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