The cereal brand Surreal have recently launched an out of home campaign that has got everyone talking. The billboards draw people in by name dropping celebrities such as Sereena Williams, Dwayne Johnson and Ronaldo. The messaging suggests that the cereal is favoured by these celebs, however after a closer look, it is not as it seems. Although your initial thought is a celebrity when you hear those names, they are actually just regular people from around the UK who happen to have the same name! This is a very clever campaign and has created a large social media presence expanding their marketing.

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EE have launched an integrated marketing campaign which looks to highlight and tackle the issues which have surfaced online surrounding homophobia within football. Short snappy videos will be posted across EE’s social media channels messaging that it isn’t just ‘banter’ and negative, hurtful comments need to be stopped. They have created a GayVAR in which content will be published responding to certain moments during Premier League games which have generated an increase in homophobic abuse – for example losses and ’bad’ goalkeeping

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Data has suggested that Greggs is at an all time in terms of brand health following improvements made by Greggs which has increased value perception, consideration and purchase intent of the company. Marketing campaigns are thought to have aided the increase in purchase intent, with consumers now converting at a record level of 42%. CEO, says relationship management is crucial and is heavily impacted by messaging through advertisements.

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