The cereal brand Surreal have recently launched an out of home campaign that has got everyone talking. The billboards draw people in by name dropping celebrities such as Sereena Williams, Dwayne Johnson and Ronaldo. The messaging suggests that the cereal is favoured by these celebs, however after a closer look, it is not as it seems. Although your initial thought is a celebrity when you hear those names, they are actually just regular people from around the UK who happen to have the same name! This is a very clever campaign and has created a large social media presence expanding their marketing.