PRIMARK X GREGGS

Primark sales surge as Greggs tie-up drives brand ‘excitement’. Greggs and Primark announced its partnership at the beginning of February, with the launch of a collaborative fashion line and the opening of Tasty by Greggs, a new cafe in Birmingham’s Primark branch said to be the “world’s most Instagrammable Greggs.” Response to the launch has been “strong”, with Primark reporting high levels of engagement across its social channels “driving excitement” around the brand, particularly among younger consumers.

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WIDEN THE CIRCLE

Jameson invites consumers to ‘Widen the Circle’ for St Patrick’s Day. Jameson Irish Wishky has launched a new international brand campaign, inviting people to reach out and invite others in for those moments of authentic human connection. The campaign involves both on- and off- trade activity, experiential and PR, supported by TV, cinema, BVOD and social media. The brand will also be hosting a week-long Jameson Open House Party at The Bike Shed in Hackney, featuring bands and DJs performing, along with comedy sessions, and Jameson Black Barrel Old Fashioned masterclasses.

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MAKE WORK WORK FOR WOMEN

LinkedIn sponsors Women’s Euros to further commitment towards working women. The platform has sponsored the Uefa Women’s Euro 2022 tournament and partnered with International Women’s Day in a two-pronged thrust to “make work work for women.” To magnify these efforts the business networking platform will promote female footballers as part of efforts in the summer to stimulate conversations around empowerment, leadership, wellbeing and diversity.

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SVOD ACCESS EXCEEDS 19M

UK SVOD access exceeds 19 million households for first time, fuelled by the continuing growth of streaming service Disney+. Disney+ saw the largest increase, rising to 5.5 million households during the fourth quarter compared to 5.2 million during Q3. According to BARB’s latest establishment survey, 19.1 million UK homes – equivalent to 66.9% of households – had access to an SVOD service, up from 18.7 million homes (65.8%) during the third quarter.

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BOUTIQUE SCHOOL SESSIONS

Finally, members of the Boutique media team ran one of the Boutique School sessions this month, focusing on creative process and best practice. We run Boutique School workshops for clients as requested, whereby we tailor the session based on a number of objectives such as digital marketing, TV 101, and traditional media marketing.

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