O2 unveiled a ‘living billboard’ this month as part of the brand’s new sustainability initiative. The billboard, which is located in Shoreditch, has been created from hundreds of pistachio stems which revealed an environmentally friendly ‘Go Green’ message over the course of its two-week placement. The ‘Go’ campaign includes a four week placement on the Priority app which encourages users to try their hand at something new in the wake of lockdown. Read more about it here.

Channel 4 launched an ad break takeover to support local businesses with the help from a number of brands including Coca-Cola, Lloyds and Rightmove. ‘The Great High Street Comeback’ sees brands donate a 30-second ad slot to local businesses, with the ads aired across Channel 4, E4, Film4, More4, 4Music and All4. All the local businesses have had both their airtime and ad production fully funded. Learn about it here.

Camden Town Brewery has revealed the first ‘drinkable’ TV ad. The premier brewers first ever TV campaign offers viewers the chance to win some 45,000 cans of free beer by scanning their the QR code on the ad using a phone. The objective of the campaign was to increase reach and boost trial of the beers- which seems to have worked! Check it out here.

Samsung have kicked off their official partnership with Notting Hill Carnival by releasing a trailer on The Piccadilly Lights. The trailer showcased what this year’s virtual carnival had to offer, bringing to life the colours, tastes and sounds of Carnival over the August Bank Holiday weekend. This year’s virtual carnival will celebrate it’s 54 year history through performances, talks and films. You can read more about it here.

Finally, Kinetic recently hosted an online webinar, which involved key speakers from brand such as L’oreal and Tesco outlining how and why they kept active with Outdoor activity as the pandemic unfolded. The discussion uncovered what role Out of Home advertising played during lockdown, and how this will evolve as we move forward. The session demonstrated how we can plan Outdoor most effectively during these uncertain times and how Outdoor media will adapt to the ‘new normal’ way of living.