LIVING ADVERTISING: O2 UNVEIL NEW LIVING BILLBOARD
O2 unveiled a ‘living billboard’ this month as part of the brand’s new sustainability initiative. The billboard, which is located in Shoreditch, has been created from hundreds of pistachio stems which revealed an environmentally friendly ‘Go Green’ message over the course of its two-week placement. The ‘Go’ campaign includes a four week placement on the Priority app which encourages users to try their hand at something new in the wake of lockdown. Read more about it here.