PINTEREST DROPS A KNOWELDGE BOMB: TREND DATA RELEASED AS WE HEAD INTO THE LAST QUARTER OF 2020

September is traditionally a reset, a second new year, with lots of people look to make improvements, set new goals and start afresh. This year, search data is showing that a new start in 2020 begins in the home and within yourself.

From Gen Z pinners seeking ways to stay positive (‘mental health check-in’ is up 5x). To millennial parents looking for ways to keep their children happy and healthy (‘conscious parenting’ up 2x) to male pinners being up 50% year on year and searching things like ‘home improvement projects (+78%). Read more about it here

LESS THAN 100 DAYS UNTIL CHRISTMAS: TWITTER LAUNCHES HOLIDAY-HUB

Whether the pandemic will be better or worse this Christmas is hard to say, but it will likely still be an opportunity for your business. That’s why Twitter has released a guide to help businesses make the most of it. From Halloween hashtags to inspiration, there’s lots to dig through. Find out more here

TIKTOK WORK THEIR WAY OUT OF A TRICKY SITUATION: ORACLE PARTNERSHIP GETS GREEN LIGHT

This means that TikTok will live on in America, but with some restrictions. It appears that TikTok’s parent company ByteDance won’t be transferring algorithms or technology, which could make things tricky. Find out more here

TAKING THE HIT: DIGITAL TAX TO BE PASSED ON TO ADVERTISERS

After the UK announced a 2% digital services tax on big digital ad providers – Facebook, Google and Amazon back in March, it has been suspected that advertisers would pay the price. A Google spokesperson confirmed this in early September, stating: “Digital service taxes increase the cost of digital advertising. Typically, these kinds of cost increases are borne by customers and like other companies affected by this tax, we will be adding a fee to our invoices, from November.” You can learn more about it here

GLOBAL ACCESS: FREE GOOGLE SHOPPING ADS NOW AVAILABLE WORLDWIDE

Following a roll out of free shopping ads in the US, Google is now rolling this incentive out across Europe, Asia and Latin America. Paid listings will continue to appear above them, but this move from Google, instigated to ease the effect of the pandemic for online retailers, is certainly a step in the right direction for ecommerce businesses using Google Ads

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