Not only have Google pushed back the ‘Sunset date’ for 360 properties to July 1st 2024, but they have also introduced new features to GA4. This includes, a new homepage experience, new real-time modelling reports to give advertisers better understanding of their user behaviour as it happens. They will also be launching a custom chanel grouping feature to allow advertisers to compare different channels performance.

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Advertisers can now align their ads with podcasts, by creating a audio or video campaign.

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Amid the changes in the digital advertising landscape with the data restrictions, Meta has introduced ‘Performance 5 framework’ to improve advertising performance. This includes, Conversions API, Simplified ad sets and broad targeting

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Meta launches Advantage+ for Shopping Campaigns in the aim to improve performance just in time for the Christmas season. Advantage+ relies on automation to find the right audiences for your ads as opposed to using manual targeting.

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