Google Ads shares three automation best practices

A Search Ads Automation Guide has been released by Google with their best practices. These include: Use a broad match keyword strategy; use smart bidding strategies; and use responsive search ads. It also states it is important to not only adapt the best practices but to leave the campaigns running long enough to be able to see the results it can drive.

Google Ads shares three automation best practices

REMINDER: Expanded Text Ads end this month

 

We’ve known this one for a while but it is officially here. From June 30th Google will know longer allow the creation or editing of Expanded Text Ads. Instead advertisers are required to use Responsive Search Ads.

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Twitter Provides Tips on How to Maximize Carousel Ads and Posts

Twitter has recently shared some new tips to help maxmise carousel ads and organic posts, along will case study examples and additional tips.

Well worth a read – Learn More

TikTok Launches New ‘Attribution Manager’ to Provide More Ad Performance Tracking Capacity

The new Attribution Manager Tool from TikTok enables advertisers to set custom attribution windows. This means more flexibility in measuring the results of TikTok promotions ultimately improving your ads process.

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YouTube Publishes New insights into Key Video Consumption Trends Among Gen Z

YouTube has published a new ‘Culture and Trends’ report, which incorporates insights from 10 countries to provide some perspective on what’s driving the latest Gen Z video trends, and how that relates to digital strategy.

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Meta Announces Coming Digital Payment and NFT Options as it Advances Towards the Metaverse

Meta CEO Mark Zuckerberg announcing coming digital payment options, and Meta previewing new NFT features, along with a new guide as to how NFTs work to help people get into the market.

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Google Testing New Featured Snippet Layouts

Google is continuing to develop featured snippets with new layout testing occurring in June.

Block and list views have been spotted in SERPs as Google continues to source the perfect formula.

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Google Completes Core Algorithm Update

After 15 days, Google completed its Core Algorithm update on 9th June. Many sites reported some initial volatility in visibility, before stabilizing towards the update completion, from 5th of June to the 9th June. Full effects of this update should now be seen for all sites.

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