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Post-Sunset Puzzles: The Lingering Activity of Universal Analytics

Universal Analytics is still processing data 2 months after sunset. But we are starting to see more and more accounts stop tracking data

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From Discovery to Demand: Google’s Next-Gen Campaign Evolution

Demand Gen campaigns have been announced by Google looking to replace Google Discovery Ads

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Gen-Z’s Ad Recall

Gen-Z’s watch YouTube ads and almost half can recall campaigns

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Swift Strategy

TikTok has released Smart Performance campaigns that reduce campaign creation time by 26%

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Stretching the Story

Instagram testing 10 minute Reels for more longer form content

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PR

Apr 2025

Maebe harnesses the power of International Women’s Day

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Media

Apr 2025

Magnum’s signature ‘Crack’ …

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Digital

Apr 2025

Google updates Responsive Search Ads