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Post-Sunset Puzzles: The Lingering Activity of Universal Analytics

Universal Analytics is still processing data 2 months after sunset. But we are starting to see more and more accounts stop tracking data

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From Discovery to Demand: Google’s Next-Gen Campaign Evolution

Demand Gen campaigns have been announced by Google looking to replace Google Discovery Ads

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Gen-Z’s Ad Recall

Gen-Z’s watch YouTube ads and almost half can recall campaigns

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Swift Strategy

TikTok has released Smart Performance campaigns that reduce campaign creation time by 26%

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Stretching the Story

Instagram testing 10 minute Reels for more longer form content

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Title

PR

Jun 2024

Hayfever Fever

Title

Media

Jun 2024

England’s Favourites

Title

Digital

Jun 2024

Google Consent Mode V2