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Post-Sunset Puzzles: The Lingering Activity of Universal Analytics

Universal Analytics is still processing data 2 months after sunset. But we are starting to see more and more accounts stop tracking data

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From Discovery to Demand: Google’s Next-Gen Campaign Evolution

Demand Gen campaigns have been announced by Google looking to replace Google Discovery Ads

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Gen-Z’s Ad Recall

Gen-Z’s watch YouTube ads and almost half can recall campaigns

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Swift Strategy

TikTok has released Smart Performance campaigns that reduce campaign creation time by 26%

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Stretching the Story

Instagram testing 10 minute Reels for more longer form content

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Title

PR

Aug 2024

UK ranked among the 10 ‘least safe countries’ in Europe for...

Title

Digital

Aug 2024

Meta Announces Improved Ad Attribution and Targeting Processes

Title

PR

Jul 2024

UKs most allergy-prone place to live