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Google reviews core update has officially rolled out

April’s core review update has now fully rolled out across Google search and with it comes some key changes. The official guidance on Google’s reviews system algorithm states: “The reviews system is designed to evaluate articles, blog posts, pages or similar first-party standalone content written with the purpose of providing a recommendation, giving an opinion, or providing analysis. It does not evaluate third-party reviews, such as those posted by users in the reviews section of a product or services page.”

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Meta previews new AR and shopping ads

Meta previews new AR and Shopping ads in order to increase their in-app shopping elements and allow brands to engage with users via more immersive ad formats

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Youtube adds new shorts ad placement options

YouTube ads new shorts ad placement options to facilitate more promptional opportunities and tap into the rising popularity of short form content.

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Youtube announces new opportunities to place your ads next to popular music clips

YouTube announces new opportunities to place your ads alongside popular music clips. This gives brands the opportunity to tap into targeting a large proportion of audiences by placing ads next to a trending song.

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Google ads testing verification badges

Google ads are testing verification badges to show advertisers have been approved by Google to help increase CTR and overall ad performance.

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Google is removing 4 attribution models for advertisers

Google is set to remove the following 4 attributes models from ads manager in September: First Click, Linear, Time Decay, Position-based.

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PR

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Media

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Digital

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