April’s core review update has now fully rolled out across Google search and with it comes some key changes. The official guidance on Google’s reviews system algorithm states: “The reviews system is designed to evaluate articles, blog posts, pages or similar first-party standalone content written with the purpose of providing a recommendation, giving an opinion, or providing analysis. It does not evaluate third-party reviews, such as those posted by users in the reviews section of a product or services page.”

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Meta previews new AR and Shopping ads in order to increase their in-app shopping elements and allow brands to engage with users via more immersive ad formats

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YouTube ads new shorts ad placement options to facilitate more promptional opportunities and tap into the rising popularity of short form content.

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YouTube announces new opportunities to place your ads alongside popular music clips. This gives brands the opportunity to tap into targeting a large proportion of audiences by placing ads next to a trending song.

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Google ads are testing verification badges to show advertisers have been approved by Google to help increase CTR and overall ad performance.

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Google is set to remove the following 4 attributes models from ads manager in September: First Click, Linear, Time Decay, Position-based.

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