Brew Monday
Samaritans flipped Sky Travel’s legacy of ‘Blue Monday’ and coined it ‘Brew Monday’ this year, partnering with major British brands, such as National Trust and LNER to encourage people to have a chat and a brew amongst some of the negative press and talk that surrounds the day.
Housing on the rebound
Zoopla uses its House Price Index to kickstart the year with positive property news as the market sees a rebound. Appearing all over B2B press with regional angles and stats as finances are on people’s minds.
The one resolution that sticks
Tesco surveyed customers to find that while most New Year’s resolutions are fads, eating more veg is the one pledge that sticks as over half of us are eating more veg now than 5 years ago. This coincides with their Better Basket zones in stores to help families eat well on a budget!
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