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DATE: May 9, 2024 10:30 am
LOCATION: The Terrace, 3 Wellington Place, Leeds, LS1 4AP
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GROW BIG. GROW HOME.

We’re back with our third Home & Garden Conference, an event for BRANDS and RETAILERS in the Home & Garden space.

The Terrace, 3 Wellington Place, Leeds, LS1 4AP

About the event.

An event for the curious and ambitious minds who want to come together, hosted by Boutique, an independent marketing agency that specialises in growing home and garden brands, with an enviable reputation and a client list to match. We know the UK is a nation obsessed with the home and spending on the home is an ever present. However, in challenging times, we’re seeing consumers spend less, but expect more whilst every sector becomes more competitive and complex. Be At Home with Boutique and join us for an event that which will expand your knowledge of the sector by sharing a bucket load of insight, expertise and strategic guidance from the industries finest and leave you with new connections and ideas to grow your brand. Taking place at The Terrace, in central Leeds including lunch, drinks and networking opportunities. The line up is stellar, with more still to be announced:

Stream One: Consumer (Skyline Theatre)

A collection of talks designed to shed light on the marketplace and the latest trends related to consumer behaviour. Curated for decision makers and those in senior marketing or owner positions who want to invest a few hours of precious time to learn, breathe in and soak up knowledge and practical take outs to grow their brands and businesses.

Simon Bollon, Founder & Director, Boutique

6 Big Trends affecting brands in the Home & Garden Sector

Simon Bollon, founder of Boutique will be sharing the big 6 consumer trends we are seeing in the Home & Garden space, including the ‘demise of digital’ and a how consumers are ready to return to retail.

Nitesh Patel, Strategic Economist

State of The Nation and Economic Outlook

Panel Discussion

High Street Renaissance: Will Traditional Retail Thrive Again?

Chair: Boutique | Simon Bollon | Founder & Director

Panelist: Kingfisher, Simon Tregidgo, Group Strategy Lead

Panelist: Relish, Monique Drummond, Founder & Director

Panelist: Outform, Clare Cryer, VP Growth EMEA

Panelist: Mattress Online, Martin Eastwood, COO

Sophie Cork, Senior Planner, Boutique

Understanding Customer Journeys to Unlock Growth

No longer a linear progression from ‘awareness’ to ‘purchase’, the customer journey has evolved into a dynamic, cyclical and ultimately, highly complex experience. Luckily, Boutique have developed a unique model to help brands make sense of it all. Using the model as a basis and zooming in on purchasing for the home, Boutique’s Sophie Cork explains how understanding of the path to purchase reveals opportunities for brands in the space to win more hearts, minds & wallets.

Izzy Turner, Strategy & Insights Executive & Rachel McGuire, Commercial Development Lead, Channel 4

How TV is Inspiring the Home

This session will explore trends data to see how consumers attitudes have changed in the home & gardens market and the strength of the home genre/power of context and importance of brand building. Channel4 will also share how they have worked with brands in the Homes & Garden sector in different exciting and creative ways.

Stream Two: Content Stream (Horizon Theatre)

A collection of immersive sessions curated to dive into the current challenges, evolutions and trends in the world of marketing with specific reference to the Home & Garden sector, the talks in this stream are designed for those with responsibility for creating content and getting brands seen and heard!

Abby White, Head of PR, Boutique

The new era of brand exposure: Building relationships that unlocks high-impact coverage

The media landscape is ever evolving, but the fundamentals never go out of style! Join our Head of PR, Abby White, as she dives into the new era of brand exposure, where building authentic relationships is key. Learn how to connect with journalists, influencers, and your audience, to craft compelling narratives that resonate and secure the media impact that truly stands out.

Laura Peterson, Sales Controller, Sky

Connecting with the Hub of the Home

There is no better place to connect with audiences than in their own front room. The explosion of data, tech and innovation has complemented our in-home viewing experience but what does this mean for advertisers? How can they tap into this evolution in order to connect with the right consumers

Influencer + Creators Panel

How to succeed in influencer marketing in 2024 and beyond…

Panel Lead: Olivia Thomasson, Brand Partnerships Director, Influencer

Panel: Sian Aldred, Director of Client Services, Influencer

Panel: Mark Stanley Russell, Social Media Consultant, SharkNinja

Panel: Creator (TBC)

Influencer marketing has become a buzz word within the marketing space but how can brands actually achieve success in this medium in 2024 and beyond. Influencer, the originators of influencer marketing will be hosting an in-depth panel discussion alongside, Shark, one of their most successful clients in this space and a creator who has worked on these campaigns, to discuss the why brands should be including IM in their wider marketing strategy and the best ways to approach this in order to achieve success. 

Mike Liall, Client Strategy & Planning Controller, ITV

The GreenPrint – How Advertising can step up to the climate challenge

Did you know that, over the past three years, only 8% of UK TV ads featured an environmental message? There’s a huge opportunity for the industry to drive meaningful change and The GreenPrint, provides an actionable guide on how. Join Michael Liall, Client Strategy & Planning Controller, ITV as he dives into the report with particular focus on the Home & Garden sector.

Laura Crombie, Content Director, Future

AI & The Future Of Publishing

Discover how homes journalists are harnessing the power of AI technology without impacting the quality or integrity of content.

 Rebecca Jones, Client Services Director, Powerhouse & Charis Hawkins, Head of Brand Marketing & Communications, Magnet Kitchens

What is Production Strategy and why is it vital for a brand like Magnet Kitchens?

Production should never be one size fits all but the content should always be outstanding. Magnet know this better than most, having worked together with Powerhouse for the last two years to cement their Better By Design brand. This session will uncover some of the content production approaches Powerhouse and Magnet have worked on together that have played a pivotal role in shaping the trajectory of their brand identity and market position.


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