Traditional PR

We dislike the word ‘traditional’ when describing any form of PR, but there’s no escaping that it’s a convenient label given to offline brand and reputation building in mass print or broadcast media.

Although the KPIs and approach to traditional PR versus efforts in the digital PR space do vary and require specific knowledge or expertise, great PR is great PR and that’s why there’s still a great emphasis on getting coverage in all the right places.

Whether it’s having the in-depth industry sector expertise in the B2B space or executing that consumer campaign that goes viral, everything boils down to being clear on the purpose, media channels (offline and on) and metrics defined by the PR strategy.