Pizza hut are offering people the opportunity to claim a discount on their pizza thanks to a collaboration between Pizza Hut and Say It Now. Say It Now is a voice assistant adtech firm. Say it now has created an ‘actionable’ audio campaign that will allow users to ask their voice assistant to “Open Pizza Hut Delivery”. This command will them allow them to access a coupon which they can use for their Pizza Hut order. The idea of this campaign is to target radio listeners, and to give the companies advertising a boost across broadcasting.

Watch it here.

Read more here.

Currys are using out of home formats alongside social and radio to reach the nation quickly, being disruptive with their campaign whilst creating a strong message. Currys are bringing back their ‘Cash for Trash’ campaign, encouraging people to trade in their old electricals to help with recycling. The campaign showcases a billboard which was covered with old broken electrical items in which people would go up and see how much they would receive for trading in a similar item, with the minimum being £5. Due to the creativity, it has drawn a lot of attention and is now being shared across social media platforms.

Read more here.

‘Oreo’ is now the 6th most popular name for a black and white pet, and to acknowledge this, the cookie company Oreo has taken it upon themselves to try and home as many black and white pets as they can across the middle east. The company has created a limited-edition packaging which represents a dog kennel and is black and white. The packaging also includes a QR code which can be scanned and will lead customers to a website in which they can browse homeless cats, rabbits and dogs for adoption.

Read more here

The past couple of weeks have been busy for the media department as the new brand launch for Best Heating took place. The TV ad ran across Sky, Channel 4 and ITV, while the campaign was supported by VOD, outdoor, digital and ad inserts. It has been an important time both for the agency and the client, as the brand has had a completer re-vamp including their logo. There are lots of exciting opportunities approaching in the coming months and the media team are excited to continue their relationship with Best Heating.

Watch it here.