As the holiday season approaches, the air becomes charged with excitement and anticipation, and one of the most eagerly awaited traditions is the release of Christmas TV ads. These ads have evolved into an integral part of the festive experience, captivating audiences with heart-warming storylines and memorable soundtracks. One noteworthy example is the John Lewis Christmas advert, each year viewers eagerly await the unveiling of John Lewis’ latest creation, however have they hit the mark this year? Viewers are not as impressed but still appreciate the heartfelt meaning behind the ad. The magic of Christmas TV ads lies not just in promoting products but in creating a shared community moment that brings people together during this special time of the year.