It is no secret that social media is a popular space for influencers to share their thoughts and opinions, as well as promotional ads sponsored by brands. These brands can very from fashion, beauty, homeware and grocery. As the influencer industry has grown, policies have been implemented to ensure that ads are made clear to followers. These types of policies have been in place for a while now, with different hashtags added to reference different types of partnerships. In recent months, there have been certain posts which have been banned across platform such as Instagram after posts have not been clearly labelled, suggesting the post is an ad. For example, KSI, a famous Youtuber and Boxer posted a promotional video for JD however failed to state is was an ad, resulting in the ban of the ad across social media.

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After a successful campaign, Walkers have re-ignited their CrispIn vs CrispOut campaign, introducing “wild cards” to spark conversation between people. The original debate was launched a while back, with people discussing whether they add their crips to their sandwiches or not. The campaign was launched in the additional to ads across variety format including TV and out of home to attract attention. The first campaign focused on the ‘generic’ flavours of Walkers crisps such as Ready Salted, Cheese & Onion, and Salt & Vinegar, however this time, the ad suggests adding crips such as Monster Munch, Quavers and Wotsits – It is thought that this will spark conflict between customers leading to debate across social media. There will be a 30 second ‘sequel’ ad to the original, along with out of home formats advertised across the UK.

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Each year ITV hold a ‘Showcase’ in which they look at a variety of aspects of ITV, for example, the year ahead, best performing campaigns and lots of fascinating insights. The media team attended the event in Manchester, and for a few members it was their first Showcase! The evening had it all, comedy, entertainment, first looks and most importantly lots of great insights. The focus this year was ‘maths’, looking at data and measurements. With their launch of ITV X they have seen fantastic results over the past 12 months and were excited to share these, along with how they are making TV more accessible for advertising, sharing some great case studies, looking at how ITV can help to elevate TV campaigns across different clients. The media team were able to take some great learnings from the show and finished the evening off drinking with Love Island celebs – not your usual Thursday afternoon!

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