Uber delighted passengers at London’s Waterloo station with an interactive experience which asked passengers to share their Uber rating to see if they were ‘Naughty’ or ‘Nice’. If their rating was above a 4.83, they were labelled as nice and received a special bauble and if below that rating, they were labelled as naughty and received a red bauble. The interactivity of this campaign invited interest and engagement from passengers and not only encouraged passengers to consider their taxi-based behaviour, but also brought attention to the fact that Uber now also offers train tickets.

Columbia have launched an innovative DOOH campaign which uses real-time weather updates to push ads that correlate with the weather.  Their campaign ‘Go Out Anyway’ highlights their “Omni-Heat Infinity technology” which can be worn in any weather, thus increasing product interest. The campaign has rolled out into high foot traffic areas near football grounds in London and Manchester as well as high traffic London stations, ensuring that plenty of potential customers will see the ads.

Monzo launched an exciting campaign that follows from the success of Spotify wrapped. The mobile banking app provided statistics to their customers regarding where they spent most as well as where their spending sat compared to other consumers. This allowed for a multitude of posts from customers on social media who couldn’t wait to show off where they spent most this year, with hilarious results. Monzo took their campaign further with a range of location based DOOH ads which offered interesting insights into spending across consumers in different cities. Overall, the campaign encourages sharing and involvement thus increasing brand awareness and pushes potential customers towards the bank in the hopes of receiving their own wrap up of spending next year.