Aldi have recently launched their new TV advert highlighting the difference between their caterpillar cake and M&S’ famous Colin cake. This ‘war’ has been ongoing for some time now, staring with a lawsuit against Aldi for allegedly ‘copying’ M&S. Both Cuthbert and Colin look very similar, however the difference in price is considerable, highlighted within the advert. Aldi have used a comical approach to gain traction for their TV advert, where they can showcase their everyday low prices, whilst engaging their audience. The TV ad has further sparked debates across social media platforms, adding additional reach to their campaign.

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This past month the media team have been training hard. Employees have been taking part in several different training courses, covering topics that include – Google Ads, Leadership, TV and strategic thinking. Boutique offer excellent opportunities for employees to develop their skills and even learn new skills. Having individuals of the media team complete different courses, it allows for a well-rounded team, performing at their top of their game. All courses are on-going, with certifications to be present in the coming months.

Simply Be have recently launched a new campaign, highlighting their new brand platform. They are endorsing the idea that women’s clothing should be better tailored to fit all shapes and sizes, something which not all cloth brands achieve. The new platform – ‘Serious about shape’, aims to showcase Simply Be as a retailer which fits all. Their promotional campaign is centred around a 30 second clip which will be aired across Channel 4, ITV X and Sky. Out-of-home media will also be utilised, taking stills form the clip and showcasing them across the UK.

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Channel 4 announced a change to their streaming platform late last year, and in the past month this change has started to appear. After changing from 4oD to All 4, the streaming platform is once again updating its name. All 4 will now be known simply as… Channel 4, aligning with their linear TV channel name. This is a first for a UK broadcaster, with both linear TV and streaming platforms having the same name. According to Channel 4 “audiences increasingly no longer distinguish between digital and linear content”, therefore the decision to change the name was unanimous. The name change has appeared across most devices, including mobile phones and tablets, however on Sky Glass and Amazon’s Fire TV, it is still All 4 – this will be amended over the coming months.

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