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Google adds 2 new campaign types

Video views and demand gen. Both are video-first campaigns, with the video views campaigns objective to maximise video view and demand gen campaigns will leverage AI to help engage and drive action from consumers – this will option will be on YouTube, Gmail and Discover.

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Google Marketing Live 2023 – quick recap

– You can now create Google ad campaigns with AI

– The new Google search Generative Experience (SGE) will integrate search and shopping ads

– Google Performance Ma campaigns will soon offer the choice of using AI to create text and image assets

– Google ads will create AI-powered assets that target individual search queries

– Google Merchant Center Next to replace Merchant centre by 2024

Read more here.

 

 

Meta advertisers and AI

Meta advertisers will soon get access to generative AI features to ceate text variations and generate images from prompts in order to create more engaging ads

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Meta adds new lead generation tools

Meta adds new lead generation tools on Facebook in order to help brands make more direct contact with consumers. We now have a new improved lead generation form and an option to automatically apply discount codes in the checkout flow

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Snapchat Outlines New Ad Opportunities

Snapchat outlines new ad opportunities including Spotlight ads and promoted links in My AI chats. They are also offering a new ‘First Story offering’, that allows ad partners to ensure their ad is the first to be shown between stories

Read more here. 

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