Video views and demand gen. Both are video-first campaigns, with the video views campaigns objective to maximise video view and demand gen campaigns will leverage AI to help engage and drive action from consumers – this will option will be on YouTube, Gmail and Discover.

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– You can now create Google ad campaigns with AI

– The new Google search Generative Experience (SGE) will integrate search and shopping ads

– Google Performance Ma campaigns will soon offer the choice of using AI to create text and image assets

– Google ads will create AI-powered assets that target individual search queries

– Google Merchant Center Next to replace Merchant centre by 2024

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Meta advertisers will soon get access to generative AI features to ceate text variations and generate images from prompts in order to create more engaging ads

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Meta adds new lead generation tools on Facebook in order to help brands make more direct contact with consumers. We now have a new improved lead generation form and an option to automatically apply discount codes in the checkout flow

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Snapchat outlines new ad opportunities including Spotlight ads and promoted links in My AI chats. They are also offering a new ‘First Story offering’, that allows ad partners to ensure their ad is the first to be shown between stories

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