PR

DigitalPR

The importance of digital PR in supporting an effective SEO strategy has never been greater. Links still remain a hugely powerful signal to Google and provide the vital currency needed to drive improved organic visibility, traffic and conversions.

That is why our team of earned media strategists and creative thinkers develop the right news hooks, creative content and outreach tactics to secure the most authoritative links.

All of which is underpinned by our ability to fuse digital with traditional PR thinking to seamlessly drive media exposure which builds brand awareness and drives sales through to increasing key message penetration and engaging target audiences.

OrganicSocial

Organic social and PR should integrate seamlessly. Whenever we embark on any PR campaign, we always look at how it can be further amplified or enriched through its integration with social channels such as Facebook, Instagram or Linkedin.

Countless PR campaigns fail to achieve the impact they deserve, partly because social media integration wasn’t considered at the outset. It just becomes another example of how siloed channel thinking simply doesn’t pay.

MediaRelations

Having a great PR story or piece of site content is only half the battle - it’s what you do with it that counts.

That largely hinges on being able to sell-in a story to the media through a range of tactics, or having the trusted media contacts to draw on that have been forged over time.

That is why we put so much blood, sweat and tears into our media relations. When done well, it is about being targeted, taking the time to read what the journalist has previously written and having the capacity to grab their attention. We simply don’t cut corners on media relations by blanket emailing contacts in the blind hope of getting pick up. We invest the time and that’s why we consistently smash KPI’s.

TraditionalPR

We dislike the word ‘traditional’ when describing any form of PR, but there’s no escaping that it’s a convenient label given to offline brand and reputation building in mass print or broadcast media.

Although the KPIs and approach to traditional PR versus efforts in the digital PR space do vary and require specific knowledge or expertise, great PR is great PR and that’s why there’s still a great emphasis on getting coverage in all the right places.

Whether it’s having the in-depth industry sector expertise in the B2B space or executing that consumer campaign that goes viral, everything boils down to being clear on the purpose, media channels (offline and on) and metrics defined by the PR strategy.

ContentMarketing

Content is king and no more so than in an effective digital PR strategy to achieve authoritative links and SEO dominance.

Content sits behind any PR link building campaign, which is why we have in-house design capabilities to transform landing pages into link-worthy assets that we know will gain media traction.

Content marketing doesn’t have to be over-complicated or big budget. It’s substance over style as far as our target media is concerned, meaning often the simpler pieces drive the most links, engagement and online editorial exposure.

InfluencerRelations

Love them or loathe them, influencers can make or break brands, particularly in the consumer space. A misconception is that relationships always need to be transactional and based on cold hard cash, and yet we’ve had great success working organically with influencers of all sizes to drive exposure. We invest the time in identify the right ones and work closely with them to forge relationships and understand their needs or requirements.

Whether its organising an event or supplying them with the tools to help with their latest DIY project, our approach to influencers is about engaging the ones who are most relevant to our client’s brand and therefore credible.

If after all that, we need to take the strategic decision to talk money, we can do that and manage the process end-to-end to deliver greater ROI versus spend.