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DATE: February 5, 2025 10:30 am
LOCATION: The Terrace, 3 Wellington Place, Leeds, LS1 4AP
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Hosted by Boutique + Principles.

This event is designed for brands but agencies friends are welcome.

Event overview

Not all attention is created equal. A second spent watching a brand on that screen in your living room is different to a second spent looking at a poster through the bus window. A second spent watching that influencer on Tik-Tok is different to a second spent glancing at a message on shelf during your weekly shop.

Shoppers and consumers spend very little time looking at a brand, and even less time thinking about it. Every second counts.

This event brings together the channel experts and the brands who have the lived experience to compare and contrast the benefits and drawbacks to help you figure out the best channel mix for you.

Why we created this event;

As part of the growing partnership between Principles and Boutique, we decided to run a joint event to showcase the collective power of our complementary skills and services, as well as demonstrating our aligned view of the world.

Boutique say extraordinary, Principles say unforgettable.

We’ve focussed in on a single problem marketers are facing in the real world right now.

The client problem;

In a confusing, fragmented modern media landscape, there are contradictory opinions on every corner, in every post. Every channel specialist will tell you their channel is the answer to their problem.

No amount of budget can make this problem go away. Marketers are confused by the infinite choice and feel anxious about the risk of missing a trick if they don’t utilise every possible channel in their media mix, which in itself can prevent critical mass and economy of scale in any channel.

The solution;

Principles and Boutique both take a channel-neutral approach to building and activating brands – taking a step back, diagnosing the situation and developing a strategy, before choosing the most effective mix of tools for the job.

So creating an event that does the same made absolute sense and you’re invited to be a part of it.

GRAB YOUR TICKETS AT THE BOTTOM OF THE PAGE

 


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