TV Playbook for Online Businesses

Of the many effects the pandemic has had on society, one was to fast-track the shift to ecommerce. This in turn created a surge in new online businesses disrupting every conceivable category.

These new businesses, lacking in physical availability, are hugely dependent on marketing for sales and growth. They rightly begin their marketing journeys focussing on the immediate world around them, using search, social media, and online video.

But that only nourishes them for so long. Sooner or later, most hit a ceiling. When they do, it’s time to move beyond the relative safety of easily identifiable online customer journeys. TV advertising is often a crucial part of this next phase in their marketing-driven growth.

This new study provided online businesses with their first-ever TV playbook, a specialist guide to help them unravel and navigate what can be a daunting and confusing journey.


Online Presentation, 10th March 2022 @ 11am
Presented by Zoe Harkness, Head of Training, Thinkbox
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