Express Bi-folding Doors

Driving unprecedented business growth through full-service comms

The Client

Express Bi-folding Doors is one of the UK’s leading manufacturers and retailers of British ready-made and bespoke aluminium glazing products. With humble beginnings in West Yorkshire, Express has amassed a UK-wide network of stunning showrooms, expert tradespeople and an industry-leading manufacturing operation.

Now in its 11th year, its showrooms can be found in Glasgow, Leeds, Romford and Redhill. The largest of its kind in Europe, the flagship showroom in Leeds – The Home Space – opened in 2016 adjacent to the company’s manufacturing facility.

Our remit

We were appointed in August 2014 to create a holistic marketing strategy to maximise presence and performance across all platforms, without bias towards areas of spend.

Our core objectives are to drive footfall to showrooms, increase site traffic and conversions, and cement the company as the market leader.

Services used

As a truly integrated client we work across our three stage strategy, allocating budget according to business needs and campaign objectives as the year flows, ensuring a presence at all touchpoints and the level of activity required to ensure the correlation with the sales funnel

Services include

Media: Tv, press, paid social, digital display
Digital: Paid search, On site tech, content strategy and creation, outreach, email marketing
PR: Influencer marketing, press office, events, openings, brand management, commentary pieces

Boutique in action

Market and competitor analysis led to us proposing a brand refresh via collaborative partner agency, Born + Raised, who created the brand presence visible today. Keeping abreast of hot topics, consumer behaviours and new brand innovations feeds our content and channel split.

Insights in tow, we implement a UK-wide ‘always on’ integrated strategy supplemented with bursts of activity around key sales periods, company milestones / launches, and UK seasonal trends.

 

 

Results

10m

ABC1 adult impacts (TV)

5.5

million reach (PR)

261,938

sessions (digital)

Client Champs

Express is one of our agency champions. A full-service team fully invested in a combined effort secures tangible results YOY.

A cracking cultural fit, transparency and unbiased opinions secure a client/agency rapport that ensures we’re kept up-to-date with the business. As such, we are equipped to react quickly efficiently across paid, owned and earned activity.

YOY, Express continues to go from strength to strength and as their team adapts to industry changes, so do we.

"The fact that Boutique does all the work under one roof was a real draw as it saves me so much time passing information between different agencies. Their strategic approach to media gives me peace of mind that we’re staying ahead of competitors."

Steve Bromberg Express Bi-folding Doors

We are boutique.

The better strategy and implementation agency. We think and do. Better.