taste the difference

Sainsbury’s has announced a multi-year deal with Channel 4 to become the exclusive broadcast sponsor of the Great British Bake Off franchise. The partnership will be the biggest in the shows history, which Sainsbury’s credits to the ‘mass appeal’ of the show. The ‘Taste The Difference’ range will be the broadcast sponsor for the 13th series of Bake Off, as well as all spin-off shows, including Bake Off: An Extra Slice, Bake Off: The Professionals, Junior Bake Off and any specials.

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Should’ve Gone to Specsavers

Specsavers aims to evolve the famous ‘Should’ve Gone to Specsavers’ tagline, returning to TV after two years hiatus. The £4 million campaign will be live across TV, cinema, digital, out-of-home, print, radio and in-game through March and April. The campaign aims to communicate the brand’s purpose of changing lives through better sight and hearing, while spotlighting its growing range of services. In a media first, Channel 4 and ITV have their own Should’ve Gone to Specsavers moments as their continuity announcers get their scripts mixed up, announcing shows for the wrong channel.

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The nations favourite ad

According to new figures from System 1 and ITV, the NHS ‘Get Vaccinated’ campaign was the most popular ad among UK consumers in 2021. The campaign tops a list of the 50 most emotionally-engaging ads of the year as determined by System 1’s Test Your Ad platform. The Nation’s Favourite Ads report, compiled annually, sees ads rated from 1 to 5.9 stars based on viewer’s emotional responses, predicting potential to contribute long term growth to a brand. Discount retailer Aldi saw two of its ads make the top five of the list, joined by ads from Sky and Armitage Pet Care.

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Digital Display

Nielsen has released new figures which shows the UK’s top spender on digital display advertising was Peleton for 2021, followed by Amazon and Ebay. The only brand within the top 5 which makes the majority of its sales through physical retail sites was Marks & Spencers. Digital display does not include search advertising and paid social media advertising

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C4 content showcase

Finally members of the Boutique media team viewed the Channel 4 Content Showcase this month, whereby C4 provide a sneak peak on the upcoming new launches and exclusive content for the next quarter. This includes both programmes which are returning to the big screen and new original programming

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