Mixed with the science of planning and the muscle of buying. All wrapped in a bespoke strategic framework that has ideas at the heart of the process. We believe creative thinking and collaboration lead to better results.
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With new national radio brands, the advent of smart speakers and a surge in streaming and podcast listening this has led to an audio revolution. With 12% of the media day being spent listening to radio, we understand its importance in the channel mix as an amplifier to other media.
The high reach of radio combined with its mood enhancing effect on listeners means that it is able to play a broader and more ambitious role for brands. Radio advertising is one of the most adaptable channels in the marketing mix, with the introduction of online streaming offering a multitude of options and devices to tune in on. We know radio works well to maximise reach whilst being cost-effective, mobile and immediate.
With data-driven radio campaign planning, we’re able to make smarter decisions when setting the optimum planning weights for client radio campaigns.
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With ever changing TV viewing, it’s no longer about ‘TV’. Instead we build campaigns across the various ‘broadcast channels including linear, VOD and online to ensure the coverage and frequency required to meet your objectives. But TV is STILL the prime persuader for brand and sales, with a multitude of studies highlighting the strength of TV for building short term sales and long-term brand. We’ve case studies aplenty, just ask to see the ones most relevant to you and speak to us for better buying or if you’re looking at TV for the first time. We’ve loads of experience of taking clients to market.
We also have all the tools to make the planning just right for you and to help us manage the campaigns, daily, all with the focus of extraordinary performance from your investment.
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Get out the popcorn and take your brand to the Big Screen with Cinema advertising – one of the highest-impacting and change-driving channels out there. With encouragement to put away devices and to keep talking to a minimum, audiences in the cinema are proven to be the most engaged and attentive of any media environment. And rubbing shoulders with the cinematic giants at the box office elevates perceptions of your brand – with studies showing audiences ranking Cinema advertising most highly for delivering a premium experience (48%), trustworthy messaging (35%) and brand positivity (30%) (DCM).
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As one of the most traditional mediums, outdoor advertising has stood the test of time through undeniable reach and unavoidable presence. We utilise the power of outdoor advertising through creating campaigns which take advantage of the high-impact format, whilst ensuring the placement is targeted and relevant to align with your objectives. Speak to us if you are looking for more insights on the myriad of benefits to including outdoor within your media plan, and how to use the platform to your creative advantage.
The effectiveness of outdoor depends on a tailored, strategic approach which we implement through our planning expertise and experience of the market.
We have the tools to execute the perfect outdoor plan – whether the objective is high or broad impact, localised or national reach, we have the tailored approach for you.
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We love it when data-powered targeting and creative thinking come together. That’s why we love Digital Display. Eliminate waste and get your brand in front of the right people at the tight time with clever use of data and tech – allowing you to reach only your most valuable audiences. Or elevate your traditional media campaign with Digital Display and tap into a whole new host of potential customers online, boosting valuable reach and fully-trackable results.
Oh, and don’t be put off by the complicated techy bits – we have years of experience under our belt and know it all inside out, so we’ll take care of all of that for you and let you sit back and enjoy the results.
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Print advertising is one of the most widely trusted and long-established methods within the marketing sphere, which has been tested during recent years by the arrival of new digitally focused media channels.
However, despite the boom in digital media, print continues to adapt and provides the perfect opportunity to stand out from competitors and captivate your target audience. With unparalleled credibility and loyalty from readers, print is imperative to your media activity. We work to ensure print media is played to its advantages, using our joined up thinking to ensure your campaign strategy has a 360 impact and hits every objective.
We have the planning expertise to create the right approach, whether this is on a local or national scale, broad or niche targeting, we have the experience to execute extraordinary results.
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We know that Door Drops are a tried and tested medium and play a vital part in the Direct Response eco-system and pack more of a punch than you’d think. Creative standout helps consumers remember, and Door Drops are almost guaranteed to be seen every time – you’d be fibbing if you said you’ve never received one! As a highly targeted form of advertising, we maximise ROI and minimise wastage. And we truly understand the importance of including Door Drops within your channel mix to help amplify your other media.
We have the tools to strategically plan and pinpoint the right approach for your objectives to create a perfectly targeted campaign with extraordinary results.
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